Quick 10 step guide to commissioning illustration

1. Include the type of illustration, font details, line weight, colour and shading preferences. It sounds obvious but it is the simplest details that can often get forgotten!
   
   
2. Assume the illustrator has little or no knowledge of the subject you are writing about. Although our illustrators at Global Blended Learning have a wealth of experience, it is not possible (even for us) to be expert in every area. By adopting this attitude when creating briefs the author can avoid many pitfalls; it is much better if the illustrator spends their time creating the artwork rather than twiddling their thumbs whilst the PM queries the author, trying to clarify the instructions.
   
   
3. Don’t assume the illustrator will have the manuscript in front of them when they create the artwork. Although at Global Blended Learning we have an integrated workflow system allowing files to be available to various departments, when artwork is separated from the manuscript or is to be produced before the completion of the manuscript, the context in which the artwork is to appear is lost. Therefore all relevant information should be present on the artwork brief.
   
   
4. Include appropriate references and style guides, including level of detail and view required. Most illustrators would say that visual references are preferable to written instructions. The internet is a fantastic resource for quickly finding an image for the illustrator to use as a reference that can then be included on the brief. Alternatively, a weblink can be provided. Be aware that weblinks can be broken; a copy of the actual reference image is usually the best option. If you are unsure of what style you need, Global Blended Learning are always happy to provide examples to help you establish a style.
   
   
5. Make sure it’s legible! An author may be able to read his or her own handwriting, but (like a Dr’s) can anyone else? An Excel spreadsheet or WordDoc is an excellent alternative and image references can be added in to one document.
   
   
6. The final size and orientation – landscape or portrait. Remember sizing instructions. A highly complex diagram of the inner workings of the heart will be next to useless if the only place available on the page to position it is in the gutter!
7. Consider the future uses of your illustrations. At Global Blended Learning we always layer our files so that your illustrations can be used in digital books.  However, it is worth spending a little time considering if an illustration will work well animated in the future. If you are unsure our animation team can give you advice.
   
   
8. The deadline by which the illustration is required. Once again, it sounds obvious but it is the simplest details that can often get forgotten!
   
   
9. A little time and attention spent at the start really pays off. Ensuring these simple rules are followed can make the difference between a fraught and frustrating process and a smooth and successful one. Hopefully, at Global Blended Learning, we can make the commissioning and production of illustrations a happy experience for everyone concerned.
   
   
10. We’re always more than happy to talk through any questions or to give advice before briefs are submitted.